Fair Trade Blog

It’s really simple.  Jeff wanted to follow his Bliss.  Jeff Strand says he started Natural Communities Magazine out of the blue, but we think there was a bit of destiny involved as well.  Jeff’s publication is published and distributed right here in Wisconsin and we regularly advertise in its pages.

Take a look at any issue of Natural Communities and the first thing that strikes you is the stunning photography that Jeff weaves through his publication.  He says he had to quickly learn how to use a camera to produce the magazine.  Since Natural Communities focuses on holistic lifestyle issues and information, Jeff has spent lots of time wandering the ridges, coulees, and lakes looking for inspiring scenes.

Whether it’s the intricate symmetry of a single dandelion head or the long view of a lake, Jeff captures the quietest parts of nature.  The centeredness of his photographs draw you inside each scene he’s captured.

Jeff has been working with us on advertising since he started his magazine.  We’re glad we convinced him to show his photography in our shop.

Born in Duluth, Minn., Jeff spent five years working as an engineer before changing careers.  His girlfriend turned him onto organic foods, creating a sustainable earth, and getting in touch with nature and spirit. In the summer of 2006, he got the idea to start a locally produced magazine dedicated to holistic living.

With nothing but his courage and money borrowed from a relative, Jeff quit his job and started his publishing business.  He admits that he had zero experience in anything to do with publishing a magazine, including photography.  But after two years of building a successful magazine, Jeff is still wandering the woods taking photographs so he can give nature back to people through the pages he publishes.

You can visit Jeff’s magazine at naturalcommunitiesmag.com.

It’s not always easy to become greener,  but we all recognize that it’s important to reuse, recycle, and restore in our personal environs as well as our businesses.  That, of course, is easier said then done. 

Businesess, as I have discovered, can be a huge consumer of all kinds of things from paper products to electricity and water.  In the shipping industry, for example, nearly every finished good you can think of is transported in a cardboard box.  Empty cardboard boxes can pile up at an astonishing rate.  

We keep a good number of the boxes we receive from wholesalers and use them to pack up customer’s purchases or ship orders we receive over the internet.  And they come in handy to store merchandize and supplies.  We do our best not to contribute to our local landfill. 

Even one of our wholesalers helped me out last week.  Minga Fair Trade Imports is in constant need of boxes for shipping.  So, after a visit, they were kind enough to take some of our largest boxes and bubble wrap off my hands.  Our back room is a little tidier and I feel better about not throwing away more boxes and packing.  

Almost exactly two years ago, when we were getting ready to open the store, we needed fixtures on a shoestring budget.   Mostly out of necessity, but also out of a desire to tackle waste, we went dumpster diving across the street behind a clothing store that was closing.

Dumpster diving is hard, dirty work, but we snagged some real finds.  Though you probably could not tell just by wandering around our store, many of the fixtures we use were saved from the landfill.   A little cleaning, imagination, and some paint worked wonders. 

An old vanity topped with discarded shutters became a jewelry display, while an abandoned tie rack is now a beautiful scarf display.  With a little care and creativity, a stack of dusty relics became valued display pieces. 

It takes constant effort.  This year I found great printed shopping bags made from recycled paper, but it required some thought and research.   But I’m happy to know that our customers will walk out of our store just as green as they came in. 

Keep shopping your good values! 

Greenwashing. Is it a real corporate sin, or is all the hype about going green a good thing?

CorpWatch calls greenwashing “the phenomena of socially and environmentally destructive corporations, attempting to preserve and expand their markets or power by posing as friends of the environment.”

There is a raging debate in the environmental and business communities about what really constitutes greenwashing. Even more prickly is the debate about whether calling out corporate powers is useful in driving American business to become more sustainable.

While it may seem obvious that putting SUVs in natural settings and implying they are somehow good for the environment is just outright deception, most claims of greenwashing are not clear cut.

General Motors is often accused of greenwashing by promoting its electric car, the Volt, that is not yet available for sale. Yet it would hardly make sense for GM to wait until 2010 to market a car they know will be in production by then.

Most critics of corporate green initiatives seem to be playing a zero sum game. They are not unhappy with corporate moves toward sustainability, but they complain that progress is not far or fast enough. Given the explosion of public awareness in the past decade, but the slow pace of change in public habits, how realistic is it to expect change to proceed any faster?

And how green does a company have to be before it avoids the risk of being labeled as hypocritical. That’s what a lot of them are wondering.

Much of the debate is encapsulated in Jeffrey Hollander’s blog, The Inspired Protaganist. Hollander, President of Seventh Generation has had an ongoing debate with Joel Makower at GreenBiz.com. Pragmatism and principle battle it out in this particular post and the comments that follow.

Hollander and Makower both have valid points, and the passion of their arguments speaks to what’s at stake as American business struggles to embrace necessary change.

Keep shopping your good values!

The world celebrates fair trade today, May 10th.  More than ever, the world needs the solutions that Fair Trade offers.  Achieving and sustaining a clean environment is one of the benefits of Fair Trade. 

Ecology is this year’s theme.  It’s a natural focus that fits perfectly with the goals of all of us involved in Fair Trade.  From the web home of the World Fair Trade Day:

Fair Trade is a force for protecting the environment while promoting sustainable development. Fair Trade favours the sustainable use of natural resources and production methods that are not capital and oil intensive, favouring hand production and organic agriculture - to reduce the carbon footprint.

Events are happening all over the world, including right here in Viroqua, the town we call home.  Our friends at Kickapoo Coffee are participating in the World Fair Trade Day Coffee Break.  They hope this will be the largest coffee break the world has ever seen as millions sip a cup of Fair Trade brew to honor the accomplishments of the Fair Trade Coffee Industry.  

Fairly traded coffee is still the largest component of Fair Trade business around the world.   We sell our fair share of coffee here at Driftless Fair Traders, along with our teas and other gourmet items.

If you would like to know more about this special day, follow this link to World Fair Trade Day. 

Keep shopping your good values!