Fair Trade Blog

It’s really simple.  Jeff wanted to follow his Bliss.  Jeff Strand says he started Natural Communities Magazine out of the blue, but we think there was a bit of destiny involved as well.  Jeff’s publication is published and distributed right here in Wisconsin and we regularly advertise in its pages.

Take a look at any issue of Natural Communities and the first thing that strikes you is the stunning photography that Jeff weaves through his publication.  He says he had to quickly learn how to use a camera to produce the magazine.  Since Natural Communities focuses on holistic lifestyle issues and information, Jeff has spent lots of time wandering the ridges, coulees, and lakes looking for inspiring scenes.

Whether it’s the intricate symmetry of a single dandelion head or the long view of a lake, Jeff captures the quietest parts of nature.  The centeredness of his photographs draw you inside each scene he’s captured.

Jeff has been working with us on advertising since he started his magazine.  We’re glad we convinced him to show his photography in our shop.

Born in Duluth, Minn., Jeff spent five years working as an engineer before changing careers.  His girlfriend turned him onto organic foods, creating a sustainable earth, and getting in touch with nature and spirit. In the summer of 2006, he got the idea to start a locally produced magazine dedicated to holistic living.

With nothing but his courage and money borrowed from a relative, Jeff quit his job and started his publishing business.  He admits that he had zero experience in anything to do with publishing a magazine, including photography.  But after two years of building a successful magazine, Jeff is still wandering the woods taking photographs so he can give nature back to people through the pages he publishes.

You can visit Jeff’s magazine at naturalcommunitiesmag.com.

It’s not always easy to become greener,  but we all recognize that it’s important to reuse, recycle, and restore in our personal environs as well as our businesses.  That, of course, is easier said then done. 

Businesess, as I have discovered, can be a huge consumer of all kinds of things from paper products to electricity and water.  In the shipping industry, for example, nearly every finished good you can think of is transported in a cardboard box.  Empty cardboard boxes can pile up at an astonishing rate.  

We keep a good number of the boxes we receive from wholesalers and use them to pack up customer’s purchases or ship orders we receive over the internet.  And they come in handy to store merchandize and supplies.  We do our best not to contribute to our local landfill. 

Even one of our wholesalers helped me out last week.  Minga Fair Trade Imports is in constant need of boxes for shipping.  So, after a visit, they were kind enough to take some of our largest boxes and bubble wrap off my hands.  Our back room is a little tidier and I feel better about not throwing away more boxes and packing.  

Almost exactly two years ago, when we were getting ready to open the store, we needed fixtures on a shoestring budget.   Mostly out of necessity, but also out of a desire to tackle waste, we went dumpster diving across the street behind a clothing store that was closing.

Dumpster diving is hard, dirty work, but we snagged some real finds.  Though you probably could not tell just by wandering around our store, many of the fixtures we use were saved from the landfill.   A little cleaning, imagination, and some paint worked wonders. 

An old vanity topped with discarded shutters became a jewelry display, while an abandoned tie rack is now a beautiful scarf display.  With a little care and creativity, a stack of dusty relics became valued display pieces. 

It takes constant effort.  This year I found great printed shopping bags made from recycled paper, but it required some thought and research.   But I’m happy to know that our customers will walk out of our store just as green as they came in. 

Keep shopping your good values!