Fair Trade Blog

It’s really simple.  Jeff wanted to follow his Bliss.  Jeff Strand says he started Natural Communities Magazine out of the blue, but we think there was a bit of destiny involved as well.  Jeff’s publication is published and distributed right here in Wisconsin and we regularly advertise in its pages.

Take a look at any issue of Natural Communities and the first thing that strikes you is the stunning photography that Jeff weaves through his publication.  He says he had to quickly learn how to use a camera to produce the magazine.  Since Natural Communities focuses on holistic lifestyle issues and information, Jeff has spent lots of time wandering the ridges, coulees, and lakes looking for inspiring scenes.

Whether it’s the intricate symmetry of a single dandelion head or the long view of a lake, Jeff captures the quietest parts of nature.  The centeredness of his photographs draw you inside each scene he’s captured.

Jeff has been working with us on advertising since he started his magazine.  We’re glad we convinced him to show his photography in our shop.

Born in Duluth, Minn., Jeff spent five years working as an engineer before changing careers.  His girlfriend turned him onto organic foods, creating a sustainable earth, and getting in touch with nature and spirit. In the summer of 2006, he got the idea to start a locally produced magazine dedicated to holistic living.

With nothing but his courage and money borrowed from a relative, Jeff quit his job and started his publishing business.  He admits that he had zero experience in anything to do with publishing a magazine, including photography.  But after two years of building a successful magazine, Jeff is still wandering the woods taking photographs so he can give nature back to people through the pages he publishes.

You can visit Jeff’s magazine at naturalcommunitiesmag.com.

I just ran across the term “passive consumption” this morning.  Being a wordsmith from way back, it struck me as the perfect term for how we as Americans do so much of our shopping.  How many times have you been on autopilot when buying — guided only by lowest price, or easy access?   I plead guilty!  

It’s so easy to forget how much power we have.  Americans consume more products than any other country in the world.  I would think we would want to drive that constant tidal wave of spending dollars toward the greater good rather than what is easiest or cheapest.  

Active consumption, of course, implies effort.  Exactly right!  You have to get off the beaten path, read labels, think about the choice you are making when you buy a loaf of bread or a pair of shoes.  

Fortunately, it’s getting easier to make more informed decisions without lots of research and leg work.  Green products and Fair Trade products are more available than ever before.  Chain stores like Whole Foods and  Starbucks are bringing thousands of organic, sustainable, and Fair Trade products to the market.  Local retailers, like us, are filling in the gaps and expanding the shopping consciousness.  

Finally, I’ll offer my one step challenge.   Sometimes we have to walk before we can run.   So, I challenge you to change just one item that you normally consume.   Change your coffee, look for the locally produced honey, or find that new blouse by shopping Fair Trade online.  

Change happens one step at a time, so let me know how it’s going.  Put yourself one step closer to becoming a truly “active” consumer.

Keep shopping your good values! 

If you are like I am, you want to support local business as much as possible.  We are blessed here with some wonderful locally-owned places to shop, but that leads to a dilemma.  Where do I spend my dollars?  

We have a co-op and a home-town grocery in our village.  There is a co-op in the town where we work as well as a little general store.  In summer there is the added choice of a farmers market.  I want them all to thrive, but my dollars are limited. 

In our little village of 654 souls, business survives on very little.  Every dollar counts.  If a small percentage take their money elsewhere, I could quickly lose some of my choices.  So, I want to spend my dollars more wisely. 

After thinking about this lately, my shopping decisions are admittedly random and have more to do with convenience than purpose.  Sometimes the hours don’t fit my schedule, sometimes it is not on the way to where I am going. 

It is up to me and you to make our local businesses sustainable.  We have to make intentional choices to accomplish that goal.  If we simply think a little more and plan ahead, we can all spend more dollars with our local merchants. 

Here are some ideas for you to think about.  

1. Go to your farmer’s market.   It doesn’t come any fresher, unless you pick it yourself.
2. Ask your local merchant to carry items that you want or need.  Trust me, we love to know what you want, rather than try to guess.
3. Spend dollars where you know they will come back to you.   If you sell your milk to the local cheese maker, shouldn’t you buy their cheese? 
4. Look for locally made products wherever you shop.  Sometimes even big boxes have locally made products.
5. Move your money to a neighborhood bank or credit union.  Most local financial institutions have competitive services and returns.  Focusing your money on local lending may not cost you a thing.  

What are your ideas about keeping your dollars local?

Keep shopping your good values!